Why 544 Productions?

In November of 1998 I bought my first web domain. The web site was for my college apartment and had pictures and biographies of my three roommates and me. I created a crude image in Microsoft Paint for the homepage of the web site. The goal was to tell people about ourselves and to share college experiences online. At the time we were living in a red brick apartment building at 54 Gainsborough Street, Apartment 4 in Boston, Massachusetts. After a while of telling people we lived at 54 #4 we shortened our name to 544. The web site domain was named after our apartment building and apartment number.

I used 544 in the name of my business to keep me focused on the roots of my own web site development. Web sites should be a way to exchange information and designing and developing them should always be a lot of fun. I hope to make your experience with web site production both professional and enjoyable.

First of all the "we" is just me, David Makar. I work as both a detail oriented developer as well as a visual design perfectionist. I want your page to look absolutely terrific and I want your web site to work for you in support of your primary business. Working alone on your site allows me to focus entirely on you and to create for you a specific custom website. There is never a middleman between your ideas and the person creating and modifying your pages.

I design websites in Adobe Illustrator and Adobe Photoshop and then code the HTML and CSS by hand and with some assistance from Microsoft FrontPage. This helps me to build you an environment that is stable, follows all the rules of web browsers and looks professional.

The web should help you to communicate with your customers whether they have just found you online or if you have known them for years. I spent four years developing software applications for handheld computers and for the web. This experience helped me to learn not just how a page should be designed but also how the content of your web site makes a big difference. Navigation should be simple, content should be easy to find and the flow of the page should be logical.

Though I work alone, I have resources nearby for simple digital photography, professional film photography, business logo creation and graphic design.